CookingQatsi
Valio
Overview
All traditional food advertising commercials look identical. The challenge was to create something unique and fresh, without missing the opportunity to showcase our ingredients big on screen. If you’re ever faced with a food innovation, it probably comes from Valio. Nothing about Valio is tasteless, and neither is their communication.
The main objective was to create a masterpiece paying tribute to the exceptional Valio food. With our 1-hour feature film COOKINGQATSI we wanted to portray the flow of cooking with Valio.
The Results
100 digital billboards
across Finland
3,000
frames per second.
1 hour
feature film
