Lethal Trends Warning System

Mannerheim League for Child Welfare


We engineered an AI-powered system, tracking and mapping dangerous trends. The algorithm scans social data in real-time, detecting harmful challenges on TikTok, Snapchat, and Instagram, and warning parents before they become viral. To promote it, we called a family that had already lost a child, due to a deadly social challenge.

By using audience optimization options – available by default on all social platforms – he posted social content invisible to children, targeting parents and inviting them to sign up for free, on desktop or mobile with no downloads. The system allowed them to customize the warning range by geo-fencing their homes and their kids’ schools, to receive WhatsApp notifications in case lethal trends are identified near this range.

The Results

media reach
threats Identified and warned
increase in awareness
petition signatures


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