For MENstruation

Vuokkoset

Overview

Finnish hygiene brand Vuokkoset has launched a tampon specifically designed for transgender men, created to relieve distress and better match their gender identity. Tampons aren’t gendered, but there’s a general assumption about who uses them, and you can gauge that by which bathrooms they appear in, and the tone and appearance of their packaging and marketing. But it isn’t just women who menstruate: trans men and non-binary people can also do it. 93% of transgender men have experienced dysphoria in direct relation to menstruation. Proceeds were donated to a gender diversity NGO.

The Results

0
in media investment
1billion
media reach by media in 89 countries
14million
social interactions

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