Hau-Hau Dog Food Vending Machine

Hau-Hau Champion

Overview

Hau-Hau Champion, Finland’s dog food brand leader, wanted to allow dogs to try out food before their humans buy it. Our interactive dog house is connected to a digital poster; outdoors, and inside malls across Helsinki. A canine face recognition system, powered by AI, scans the dog’s head.

The algorithm recognizes the dog’s size and selects the right and the healthiest kind of kibbles according to each pet. Then, a sample of the selected food is served in the bowl for the dog to try. By syncing their smartphones with the machine, owners can buy their best friend’s favorite with just one touch.

The Results

+10 m
media and social reach
2,000
partner stores delivery
+25% sales increase
compared to last year 

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