Välivesi

Alko

Overview

Finland is filled to the brim with drinking songs and chart-topping party anthems. To reach young adults with its responsibility message, Alko launched a new drinking song. But unlike other drinking songs this encourages you to drink water. Today, the song Välivesi is heard when young adults drink alcohol, from nightclubs to home parties. And it continues to remind people to party with water for years to come.

The Results

1,2million
streams
+30%
responsible drinking brand tracking
+86%
positive sentiment

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