Makulähettiläs

Atria, one of the leading Finnish food producers, launched a new brand character: “Makulähettiläs” (The Taste Ambassador), as a part of their brand renewal “Better food, better mood”. Atria operates in several categories and battles against direct competitors as well as private labels. Therefore, it needed a distinctive and unified style in all stages of the customer journey. Makulähettiläs became the beloved face of the brand renewal, which led to unprecedented results.