We break free from conventions and grow the market instead of just your slice. TBWA is a committed strategic partner helping our clients to find fresh disruptive strategies that outperform their competitors.

Positioning your brand to succeed in a complex environment requires deep understanding of your audience and your true business opportunities. The media landscape is constantly changing but your brand should behave consistently to honor your strategy and drive your bottom line every single day.

Our ‘Media Arts Plan’ optimizes your paid, owned, earned and created media usage over a long time period. Our analytical tools help you recognize market growth opportunities and help you to set strategic KPI’s that really matter.

We help you to recognize growth opportunities related to the rapid changes in consumer media behaviour and fully grasp the benefits of the marketing metrics and technology development.

Based on the responsible and effective use of customer data in the planning and targeting of the marketing efforts we create marketing that both entertains and engages the customer. Our strategic analytical tools enable effective segmentation and the setting of KPIs that matter. Through service analytics and ongoing media monitoring we help you to optimize your service and activate desired behaviour to leverage success fast.

We measure the outcomes of all our projects to prove the profitability of your investment and to make sure the objectives agreed on will be met.

Our design philosophy starts from a thorough understanding of consumer needs and motivations enabling us to create user-friendly services and packages. Our store back process ensures that every element along the customer journey within the retail environment helps to support and justify the customers’ purchase decision.

For us, the product package represents the core media within shopper marketing. We manage the packaging design, from individual products through to distribution channel marketing and the customers’ path to purchase.

Designing competitive and relevant services are based on a comprehensive understanding of customer needs and motivation. Through interviews and market research we gather customer insights that help create memorable and meaningful experiences.

For TBWA it is not enough to keep up with the latest technology trends, we want to be on the technological forefront creating magical innovative solutions for our clients.

TBWA is taking window shopping to the next level with an interactive digital window display where consumers can interact playfully with the merchandise and model. Consumers can easily connect their smartphones to the Window Shopping (Wi\Sh™) unit making it possible to purchase products 24/7. The six- week pilot project at the Adidas NEO flagship store in Nürnberg, Germany, was a huge success and now the Wi\Sh™ concept is globally available for brands that want to augment their customer experience and boost sales.

TBWA\Helsinki GameLab, one of TBWA\’s global innovation centres, actively works to craft interactive roles for our clients’ brands in custom-developed games or integrated in the latest hit games. At GameLab we are devoted to creating marketing that becomes someone’s favorite game.

B2C - marketing
We start with disruption at the core of everything we do, finding the market conventions, understanding the consumers needs and motives and finding radical new ideas that create growth. Ultimately, we deliver a turnkey marketing solution and stand behind the results.

B2B - marketing
TBWA has strong roots in B2B-branding strategy. Our planning starts with a distinctive customer promise, supporting the objectives and strategy of our business customer. The winning story builds up from CRM right through to event marketing and digital touchpoints.

Retail
Shopper-marketing for us is understanding the motives behind customer purchase and behaviour as well as applying these motives to marketing strategy. From these foundations we can build marketing communication before, during and after purchasing. The path to purchase is a culmination of digital and physical media, all of which affects the customer’s purchasing decision and beyond.

Adjust your talent pool and increase your skills to support your resources. TBWA\’s insourcing services help you boost your skill level to meet the needs of today’s demanding environment.

We complement your marketing department with a highly skilled and motivated resource pool, trained to the highest standards. Our insourcing goal-setting, recruiting and costings processes are transparent making it easy for you to evaluate the benefits.

An insourced workforce is flexible and easily customizable to meet your needs. It is as involved and aligned with your business objectives as your own people.