THL

To help prevent sports-related domestic violence, Viaplay, one of the biggest sports broadcasters in Europe, in partnership with Finland’s National Institute for Health, gave fans a pre-match they couldn’t ignore. We hijacked the pre-match of the world’s biggest fighting sports—and introduced experts like audiences had never seen before: Survivors of domestic violence, framed as pre-fight analysts. Their stories became a full-length documentary, actively inviting abusers to seek support, and victims to reach out for help.