Keys for Peace

We set abandoned homes up for sale on Finland’s largest real estate listing site. Priced at 28 million euros – the cost of a mere minute of war. But the website hid a devastating truth. Once users clicked to learn more about the properties, the images showcased the reality of these abandoned homes and the stories behind the people who left them. Visitors could then read more or donate with just one click. The campaign was promoted LIVE in the Nordic Business Forum and an art exhibition with keys collected directly from refugees, catching the attention of 7,000 business leaders and investors.