“How can brands challenge culture rot?”

Culture Rot is real: Culture has stopped renewing itself, leading to safe, repetitive, and meaningless brand behavior.

Brands need cultural fluency, not just creativity: Relevance comes from understanding deeper cultural shifts, not chasing fleeting trends.

Edges are the way out: Edges are long-term cultural signals that help brands act with relevance and originality.

Now measurable: With Edges AI and the Disruption Index, brands can now track cultural momentum and relevance at a market and category level.

Download the Edges 2025 report here: https://backslash.com/edges/