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C O R E | Image Concept
Tikkurila Core is a marketing concept / color coding system, which was created to ease the paint-choosing-process for the customer and to unify the Tikkurila-experience from online to superior finished surface. A selection of Core-images was produced to express the color-scheme of the category. The style is graphic and pattern-like, so that it works with headlines and acts as a signage itself.
The Core images should manifest the same high-end quality as Tikkurila-products. That’s why we made them ultra crisp and sharp to the point that they almost seem that they were done with CGI.
Strict no to Photoshop

The images should look authentic so the process of painting, waiting prepping and shooting was painstakingly time-consuming and took forever.