Helsingin Sanomat is the biggest news media in Finland with a mission to stand in the frontline of meaningful journalism. They wanted to illustrate the importance of quality journalism in form of outdoor posters and to highlight the different viewpoints to the real issues our society is facing today.
That’s why we created The Art of Journalism. In it the most in-depth and well-written articles of Helsingin Sanomat were given into the hands of the nation’s most celebrated visual artists. They turned these millions of words into 12 pieces of art. In addition to these 12 works, the topic of ‘machines potentially taking over human jobs’ was depicted and visualized by IBM Watson Artificial Intelligence.