To attract their target audience, Neste concentrated on sustainable travel, tapping into the “staycation” trend. Their aim was to prove that sustainable solutions can be applied to create an experience that is just as interesting, visually appealing and unique as any other popular world-class destination.
Nolla, a cabin with zero emissions, was designed by Robin Falck and located in Vallisaari. It demonstrates modern solutions for a low-impact daily life, based on self-sufficiency and renewable solutions – thus generating minimal to no emissions. Nolla was listed to Airbnb and was booked full in minutes.