"Hyvää ylihuomenta" ("Have a nice day after tomorrow") is the main campaign message of Mandatum Life's new targeted savings service. The service is aimed at people who have good income, but no in-depth interest in investing.
Selling a distant future is difficult in our I-want-it-all-and-I-want-it-now world. Our campaign message brings the future step closer to the consumer's everyday life. Its starting point is encouragement, clarity and easy approach. Normally, we would say "Have a nice day" but to Mandatum Life's customers we can simply say "Have a nice day after tomorrow."
In the imagery we wanted to describe prosperity in a subtle way. Dreams are an individual thing. We portray them with abstract symbols that both challenge the spectator and escape significance. With their silent dignity, they rise above the everyday and change the form of reality.