A disruptive airport reality show, where “The Terminal” and “The Truman Show” met “Survivor"
Helsinki Airport was awarded best airport in the world in (Travellink 2017) and therefore the Finnish airport operator Finavia wanted to put it to the ultimate test: is Helsinki Airport so good you could live in it? A Chinese actor and TV personality Ryan Zhu moved inside Helsinki Airport for 30 days to review its services and streamed his experience live and openly on social media.
#LIFEINHEL was a disruptive airport reality show, where “The Terminal” and “The Truman Show” met “Survivor.” The campaign consisted of daily episodes as well as weekly recaps, live streams and real-time engagement with fans all over the world.
Ryan's feedback is set to bring permanent changes to the airport’s customer experience, enhancing especially the services available to Chinese travelers.