Strategy

We break free from conventions and grow the market instead of just your slice. TBWA is a committed strategic partner helping our clients to find fresh disruptive strategies that outperform their competitors.

Analytics

We help you to fully grasp the benefits of the marketing metrics and technology development and to recognize growth opportunities related to the rapid changes in consumer media behaviour.

Design

Our design philosophy starts from a thorough understanding of consumer needs and motivations enabling us to create user-friendly services and packages.

Technology

For TBWA it is not enough to keep up with the latest technology trends, we want to be on the technological forefront creating magical innovative solutions for our clients.

Marketing

We start with disruption at the core of everything we do, finding the market conventions, understanding the consumers and finding radical new ideas that create growth. We also have strong roots in B2B-branding strategy.

Insourcing

Adjust your talent pool and increase your skills to support your resources. TBWA\’s insourcing services help you boost your skill level to meet the needs of today’s demanding environment.
Share on Facebook
Share on Twitter
Share on LinkedIn
Join our mailing list
Want to hear more about:

How we are different


We embrace your marketing challenges on all levels: from your area of business, to your positioning, customer experience and communications. We create solutions that set you on a new growth path, using our Disruption toolkit proven in hundreds of client cases around the World.

We actualize the solutions and take responsibility for the execution. We will do whatever needs to be done for your brand to gain market traction, win sales and increase loyalty. We are all responsible for making your brand successful, for us at TBWA, there are no excuses.
See what we do
arrow
Go back
Our services

Strategy

Briefly
We break free from conventions and grow the market instead of just your slice. TBWA is a committed strategic partner helping our clients to find fresh disruptive strategies that outperform their competitors.

Positioning your brand to succeed in a complex environment requires deep understanding of your audience and your true business opportunities. The media landscape is constantly changing but your brand should behave consistently to honor your strategy and drive your bottom line every single day.

Our ‘Media Arts Plan’ optimizes your paid, owned, earned and created media usage over a long time period. Our analytical tools help you recognize market growth opportunities and help you to set strategic KPI’s that really matter.

STRATEGY SERVICES INCLUDE
  • Disruptive Strategy
  • Brand Positioning
  • Brand Development
  • Brand Behaviour
  • Media Arts Planning


Interested to hear more?
Send a line to marco.makinen@tbwa.fi, and we will get in touch with you as soon as possible.

Analytics

Briefly
We help you to recognize growth opportunities related to the rapid changes in consumer media behaviour and fully grasp the benefits of the marketing metrics and technology development.

Based on the responsible and effective use of customer data in the planning and targeting of the marketing efforts we create marketing that both entertains and engages the customer. Our strategic analytical tools enable effective segmentation and the setting of KPIs that matter. Through service analytics and ongoing media monitoring we help you to optimize your service and activate desired behaviour to leverage success fast.

We measure the outcomes of all our projects to prove the profitability of your investment and to make sure the objectives agreed on will be met.
ANALYTICS SERVICES INCLUDE
  • Web analytics
  • Definition and measurement of targeted
    digital channels
  • Marketing effectiveness metrics
  • Customer relationship strategies
  • Customer scorecards


Interested to hear more?
Send a line to harri.tumanoff@tbwa.fi, and we will get in touch with you as soon as possible.

Design

Briefly
Our design philosophy starts from a thorough understanding of consumer needs and motivations enabling us to create user-friendly services and packages. Our store back process ensures that every element along the customer journey within the retail environment helps to support and justify the customers’ purchase decision.

For us, the product package represents the core media within shopper marketing. We manage the packaging design, from individual products through to distribution channel marketing and the customers’ path to purchase.

Designing competitive and relevant services are based on a comprehensive understanding of customer needs and motivation. Through interviews and market research we gather customer insights that help create memorable and meaningful experiences.
DESIGN SERVICES INCLUDE
  • Packaging concept design
  • Product launches
  • Digital design
  • In-store elements
  • Design process management
  • Service development
  • Product design


Interested to hear more?
Send a line to niko.jyranoja@tbwa.fi, and we will get in touch with you as soon as possible.

Technology

Briefly
For TBWA it is not enough to keep up with the latest technology trends, we want to be on the technological forefront creating magical innovative solutions for our clients.

TBWA is taking window shopping to the next level with an interactive digital window display where consumers can interact playfully with the merchandise and model. Consumers can easily connect their smartphones to the Window Shopping (Wi\Sh™) unit making it possible to purchase products 24/7. The six- week pilot project at the Adidas NEO flagship store in Nürnberg, Germany, was a huge success and now the Wi\Sh™ concept is globally available for brands that want to augment their customer experience and boost sales.

TBWA\Helsinki GameLab, one of TBWA\’s global innovation centres, actively works to craft interactive roles for our clients’ brands in custom-developed games or integrated in the latest hit games. At GameLab we are devoted to creating marketing that becomes someone’s favorite game.
TECHNOLOGY SERVICES INCLUDE
  • Wi\Sh™ design and implementation
  • Mobile and social game planning
  • Game design
  • Game production
  • Game publishing


Interested to hear more?
Send a line to theodor.arhio@tbwa.fi, and we will get in touch with you as soon as possible.

Marketing

Briefly
B2C - marketing
We start with disruption at the core of everything we do, finding the market conventions, understanding the consumers needs and motives and finding radical new ideas that create growth. Ultimately, we deliver a turnkey marketing solution and stand behind the results.

B2B - marketing
TBWA has strong roots in B2B-branding strategy. Our planning starts with a distinctive customer promise, supporting the objectives and strategy of our business customer. The winning story builds up from CRM right through to event marketing and digital touchpoints.

Retail
Shopper-marketing for us is understanding the motives behind customer purchase and behaviour as well as applying these motives to marketing strategy. From these foundations we can build marketing communication before, during and after purchasing. The path to purchase is a culmination of digital and physical media, all of which affects the customer’s purchasing decision and beyond.
MARKETING SERVICES INCLUDE
  • Brand strategy
  • Campaign design and implementation
  • CRM
  • Digital marketing
  • Service development
  • Product, retail, channel design
  • Media advertising
  • Internal marketing
  • Employee branding


Interested to hear more?
Send a line to sami.tikkanen@tbwa.fi or taneli.mattelmaki@tbwa.fi (Retail), and we
will get in touch with you as soon as possible.

Insourcing

Briefly
Adjust your talent pool and increase your skills to support your resources. TBWA\’s insourcing services help you boost your skill level to meet the needs of today’s demanding environment.

We complement your marketing department with a highly skilled and motivated resource pool, trained to the highest standards. Our insourcing goal-setting, recruiting and costings processes are transparent making it easy for you to evaluate the benefits.

An insourced workforce is flexible and easily customizable to meet your needs. It is as involved and aligned with your business objectives as your own people.

INSOURCING SERVICES INCLUDE
  • Creating marketing plans, setting objectives
  • Understanding SOW and resource/skill needs
  • Team/Talent recruitment, Training
  • Launching co-operation, Communication
  • Operations
  • Evaluation and development


Interested to hear more?
Send a line to sami.tikkanen@tbwa.fi, and we will get in touch with you as soon as possible.


arrow

Strategy

We break free from conventions and grow the market instead of
just your slice.
  • Long-term Brand Strategy
  • Brand positioning
  • Media Arts Planning



arrow

Analytics

Customer data analytics, service optimization, marketing metrics, effective application of data into practice.
  • Web analytics
  • Marketing effectiveness metrics
  • Customer scorecards



arrow

Design

Our design philosophy starts from understanding of consumer needs and motivations enabling us to create services and packages.
  • Product design
  • Service design
  • Digital design
  • App design



arrow

Technology

We want to be on the technological forefront creating magical innovative solutions for our clients.
  • Web design and production
  • Window Shopping solutions
  • Game design and production



arrow

Marketing

Marketing for us is not just about marketing ideas – but Ideas Worth Marketing.
  • B2C-marketing
  • B2B-marketing
  • Shopper Insights



arrow

Insourcing

Adjust your talent pool and increase your skills to support your resources.
  • Cost efficiency
  • Focusing on core compentence
  • Reaching better external talent

Case studies
View
Preorder the future
Neste
Neste - Preorder the future
View
Nismo Watch
Nissan
Nismo Watch, Nissan
View
Physical Cookie
Sponda
Physical Cookie - Sponda
View
Game of Emotions
Veikkaus
TBWA - Showreel 2012, Autumn
View
Window Shopping
Adidas
Adidas - Window Shopping
View
Brändärit (Buy This)
MTV
Buy This
View
Paulig Muki
Paulig
Paulig Muki - Paulig
View
Rumble
Nissan Nordic
Nissan Nordic - Rumble
You can find more case related material form our facebook page.
ABOUT US

We create

TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. We aim to be not only the best marketing network but also one of the most creative companies in the world.

Disruption is our starting point for every brand – it drives the strategic development behind our client solutions by challenging and overturning the conventions in all markets. We craft an idea from the right perspectives and engage the right disciplines to optimize the use of the Media Arts landscape.

We constantly evaluate and document the shifts in the media and their impact on audience behaviour. Through Disruption and Media Arts we create not just marketing Ideas, but Ideas worth marketing.
TBWA\Worldwide
TBWA global network brings together over 11,000 people operating in 274 agencies. We are ranked as a top-10 worldwide advertising agency and recognized by Advertising Age in 2010 as the “Best International Network of the Decade”.

TBWA.com
Integer
World leader in promotional, retail and shopper marketing. We believe that insight into human behavior can build your brand, and your bottom line. Thats why we live in the intersection of brand and selling.

Integer.com
Gamelab\
Create marketing that becomes someone’s favorite game. DAN GameLab, a global TBWA\ innovation centre, crafts an active role for your brand inside a hit game or a custom developed game. We handle the whole process from mobile and social game planning, to design, production and publishing.

TBWAGamelab.com
Digital Arts Network
Meet DAN. 6 continents. 19 offices. 700 proven digital specialists. DAN brings together TBWA's global digital talents to provide you services such as creative technology and UX through social media and mobile to content, IP, search and analytics.

digitalartsnetwork.com

Young Bloods

WHAT IS YOUNG BLOODS?
The TBWA\Young Bloods Progamme is an intense 6-month on-the-job internship for students with opportunities to work with real campaigns for real customers with the help of best marketing professionals in the market.

This is a unique trainee program with an option to choose among following orientations: strategy/account, creative, data/analytics, design and development.

Our Young Bloods are extremely hungry individuals looking to contribute and create best work for our clients. As a succesful candidate you have an opportunity to be offered a full time position at TBWA\Helsinki or at global TBWA network or walk away with wealth of knowledge, industry experience and newfound skills.

During the interim period you will have a personal TBWA\Helsinki professional to mentor you.

The Young Bloods Programme is a TBWA\Global initiative that is currently running across TBWA\offices around the world. The programme has groomed many successful persons whom over the years have created some of the most iconic work in the world. (see TBWA\Young Bloods Alumni film).

HOW TO JOIN:
Submit the following info
  • Your CV/resume
  • Your portfolio (if you have one)
  • Indicate which of the following orientation you want to join: strategy, project management/account, creative, data/analytics, design, development
  • Your current study place


For more information, please contact Pia Mäkinen, pia.makinen@tbwa.fi
Close
Drop us a line
Send us a quick message and we will get back to you soon.
Thank you for your message!
E-mail:
Phone:
Message:
Sending message...
Do not hesitate to contact us and we will let you know more.

TBWA\Helsinki, Fredrikinkatu 42, 00100 HELSINKI
Tel. 010 270 4000, Fax. 010 270 4800

See directions on Google        Send us a message



CEO
Sami Tikkanen
+358 (0)40 581 1124
sami.tikkanen@tbwa.fi
Vice President
Marco Mäkinen
+358 (0)50 577 5555
marco.makinen@tbwa.fi
VP, Head of \PILOT
Juha-Matti Raunio
+358 (0)40 506 4000
juha-matti.raunio@tbwa.fi

Integer
Taneli Mattelmäki
+358 (0)40 5251444
taneli.mattelmaki@tbwa.fi